Evolve the operating model.
Work across stores, commerce platforms, fulfilment partners and contact centres while improving the services customers already depend on.
Retail & consumer / Industry perspective
Make every interaction count.
Connect discovery, fulfilment and service to the inventory, product and customer data underneath them.
Explore the opportunities01 / Start where you areOne industry.
One industry.
Different routes forward.
Build the product and its foundations.
Create a differentiated commerce experience with AI discovery, voice support and a cloud platform that grows with demand.
02 / Practical opportunities
What we could build together.
Each direction starts with a bounded workflow and an agreed measure of usefulness.
Product discovery grounded in the catalogue.
Build shopping assistance that understands product attributes, stock and business rules. Evaluate recommendations against availability and customer intent before optimising engagement.
Measures to agreeSuccessful discovery · catalogue accuracy · conversion quality
Resolve the order, not just the call.
Connect ElevenLabs agents to order status, delivery changes and returns workflows. Verify identity and confirm consequential changes before calling the relevant business API.
Measures to agreeResolved tasks · repeat calls · handoff completion
Peak demand without a fragile estate.
Separate checkout, catalogue and fulfilment dependencies. Engineer EKS scaling, event-driven integration and rehearsed recovery on AWS around critical customer journeys.
Measures to agreeCheckout reliability · peak headroom · cost per order
One picture of demand and supply.
Bring commerce, store and fulfilment events into trusted data products for stock visibility, forecasting and personalisation. Track late data and reconcile against source systems.
Measures to agreeInventory discrepancies · forecast bias · event freshness
The design responsibilityProgress needs
Progress needs
clear boundaries.
Customer permissions, truthful availability and reversible order actions are part of the product design. An agent must not promise what the fulfilment system cannot deliver.
How we approach trust03 / The engineering behind itA connected practice.
A connected practice.
A deliberate technology choice.
AWS is our first choice for cloud foundations. We bring OpenAI, Databricks and ElevenLabs into the design where their capabilities serve the workload. Integration with the customer’s existing systems remains part of the work.
Where to startFind the first workflow
Find the first workflow
worth changing.
A working conversation about the opportunity, the constraints and a useful first step.